21Peaks helps ultra-high net worth families protect and preserve wealth through investment in Bitcoin and other digital assets. The “21” is a reference to Bitcoin’s hard cap of 21 million coins. “Peaks” refers to the families themselves, at the peak, or apex, of their success. 21Peaks helps their clients protect what they have built through custom portfolio management, custody solutions, research, and education.

We partnered with 21Peaks to design a visual identity that is both timeless and modern. The overall visual language is minimal with generous negative space and a limited color palette, which communicates that 21Peaks calmly and confidently offers signal through the noise.